Muriel Xochimitl

Muriel Xochimitl is the President and CEO of X-Factor Strategic Communications, managing all aspects of company operations and client relations. Before founding X-Factor, Muriel served as the Wasatch Front Regional Council (WFRC) communications and government affairs director. In this capacity, Muriel oversaw all aspects of strategic communications for the organization and was instrumental in shaping state transportation-related policies and funding.

Prior to working at WFRC, Muriel served as a communications manager in the UDOT Planning Division and as UDOT Regional Communications Manager, overseeing the media relations and public involvement on behalf of UDOT for six counties. In addition, Muriel worked for several years as a project manager for The Langdon Group, managing the company’s strategic communications efforts in Salt Lake and Utah Counties.

Before moving to Utah, Muriel served in the United States Congress as a staffer for the House Foreign Affairs Committee and worked as a legislative consultant in the travel and tourism industry. She is a contributing writer to Utah Policy, Utah’s premier news source for policymakers, and has served as an Eagle Mountain City Planning Commissioner. Muriel holds a Bachelor of Arts in Political Science from Brigham Young University and a Master of Arts in International Development from the Johns Hopkins School for Advanced International Studies.